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Author Question: Fundamental decisions in the marketing communications decision-making process are _____, and ... (Read 43 times)

kaid0807

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on: Jun 29, 2018
Fundamental decisions in the marketing communications decision-making process are _____, and implementation decisions are _____.
 a. tactical; strategic
  b. strategic; tactical
  c. long-term; short-term
  d. short-term; long-term
  e. practical; conceptual

Question 2

All marketing communications should be _____.
 a. directed to a particular target market
  b. clearly positioned
  c. created to achieve a specific objective
  d. undertaken to accomplish the objective within budget constraint
  e. All of these are correct.


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Bison

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

e


kaid0807

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

shewald78

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Reply 3 on: Yesterday
Wow, this really help

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