This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Fundamental decisions in the marketing communications decision-making process are _____, and ... (Read 76 times)

kaid0807

  • Hero Member
  • *****
  • Posts: 515
on: Jun 29, 2018
Fundamental decisions in the marketing communications decision-making process are _____, and implementation decisions are _____.
 a. tactical; strategic
  b. strategic; tactical
  c. long-term; short-term
  d. short-term; long-term
  e. practical; conceptual

Question 2

All marketing communications should be _____.
 a. directed to a particular target market
  b. clearly positioned
  c. created to achieve a specific objective
  d. undertaken to accomplish the objective within budget constraint
  e. All of these are correct.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Bison

  • Sr. Member
  • ****
  • Posts: 342
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

e


kaid0807

  • Member
  • Posts: 515
Reply 2 on: Jun 29, 2018
Wow, this really help

mohan

  • Member
  • Posts: 362
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

If all the neurons in the human body were lined up, they would stretch more than 600 miles.

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

Though the United States has largely rejected the metric system, it is used for currency, as in 100 pennies = 1 dollar. Previously, the British currency system was used, with measurements such as 12 pence to the shilling, and 20 shillings to the pound.

A Simple Model of the Learning Process A Simple Model of the Learning Process
When the United States gets stuck over a controversial issue—usually something a divided Congress ca When the United States gets stuck over a controversial issue—usually something a divided Congress ca
This debutante is making her formal entrance into society, announcing her eligibility for marriage. ... This debutante is making her formal entrance into society, announcing her eligibility for marriage. ...
(b) Scanning electron microscopy showing a phagocytic cell in the process of phagocytizing bacteria. ... (b) Scanning electron microscopy showing a phagocytic cell in the process of phagocytizing bacteria. ...
The Collision-Coalescence Process The Collision-Coalescence Process
The expected value for a binomial probability distribution is _____. The expected value for a binomial probability distribution is _____.
Video: Pressure volume relationships - Normal inspiration and expiration

For a complete list of videos, visit our video library