Fundamental decisions in the marketing communications ...

[kaid0807]

Fundamental decisions in the marketing communications decision-making process are _____, and implementation decisions are _____.
 a. tactical; strategic
  b. strategic; tactical
  c. long-term; short-term
  d. short-term; long-term
  e. practical; conceptual

Question 2

All marketing communications should be _____.
 a. directed to a particular target market
  b. clearly positioned
  c. created to achieve a specific objective
  d. undertaken to accomplish the objective within budget constraint
  e. All of these are correct.

[Bison]

Answer to Question 1

b

Answer to Question 2

e

[kaid0807]

Gracias!

[Dnite]

Thanks for the timely response, appreciate it