This topic contains a solution. Click here to go to the answer

Author Question: Fundamental decisions in the marketing communications decision-making process are _____, and ... (Read 58 times)

kaid0807

  • Hero Member
  • *****
  • Posts: 515
Fundamental decisions in the marketing communications decision-making process are _____, and implementation decisions are _____.
 a. tactical; strategic
  b. strategic; tactical
  c. long-term; short-term
  d. short-term; long-term
  e. practical; conceptual

Question 2

All marketing communications should be _____.
 a. directed to a particular target market
  b. clearly positioned
  c. created to achieve a specific objective
  d. undertaken to accomplish the objective within budget constraint
  e. All of these are correct.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Bison

  • Sr. Member
  • ****
  • Posts: 342
Answer to Question 1

b

Answer to Question 2

e




kaid0807

  • Member
  • Posts: 515
Reply 2 on: Jun 29, 2018
:D TYSM


dreamfighter72

  • Member
  • Posts: 355
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

The average adult has about 21 square feet of skin.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

Did you know?

The lipid bilayer is made of phospholipids. They are arranged in a double layer because one of their ends is attracted to water while the other is repelled by water.

Did you know?

The longest a person has survived after a heart transplant is 24 years.

For a complete list of videos, visit our video library