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Author Question: Fundamental decisions in the brand-level marcom decision process are ____, and implementation ... (Read 43 times)

jessicacav

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on: Jun 28, 2018
Fundamental decisions in the brand-level marcom decision process are ____, and implementation decisions are ____.
 a. tactical; strategic
  b. strategic; tactical
  c. long-term; short-term
  d. short-term; long-term
  e. practical; conceptual

Question 2

_______ methods encourage respondents to reveal their own feelings, thoughts, and behaviors by shifting the focus away from the individual through the use of indirect tasks.
 a. Proactive
  b. Protective
  c. Pronounced
  d. Prolonged
  e. Projective


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Bsand8

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

e


jessicacav

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

dantucker

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Reply 3 on: Yesterday
Wow, this really help

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