Fundamental decisions in the brand-level marcom decision process ...

[jessicacav]

Fundamental decisions in the brand-level marcom decision process are ____, and implementation decisions are ____.
 a. tactical; strategic
  b. strategic; tactical
  c. long-term; short-term
  d. short-term; long-term
  e. practical; conceptual

Question 2

_______ methods encourage respondents to reveal their own feelings, thoughts, and behaviors by shifting the focus away from the individual through the use of indirect tasks.
 a. Proactive
  b. Protective
  c. Pronounced
  d. Prolonged
  e. Projective

[Bsand8]

Answer to Question 1

B

Answer to Question 2

e

[jessicacav]

Thanks for the timely response, appreciate it

[miss_1456@hotmail.com]

Gracias!