Author Question: The various types of brand-level marcom decisions include fundamental decisions and implementation ... (Read 163 times)

s.tung · **on:** Jun 28, 2018

The various types of brand-level marcom decisions include fundamental decisions and implementation decisions.

Indicate whether the statement is true or false

Question 2

The main purpose of marketing research brought about by planned change is to
a. decide how to implement change.
b. find out what is happening and why.
c. describe changes in the internal environment.
d. describe changes in the external environment.
e. capture and evaluate the new idea.