Author Question: Which of the following data collection methods is best for including pictures and/or graphics with ... (Read 34 times)

EAugust · **on:** Jun 28, 2018

Which of the following data collection methods is best for including pictures and/or graphics with the survey, while
minimizing interviewer bias in the way questions are asked?
a. Telephone interviewing
b. Direct mail questionnaires
c. Computer-aided interviewing
d. Online surveys
e. Mall intercepts

Question 2

A consumer may have a bad experience with a product or service and decide not to purchase it again. In operant conditioning terms, this is known as
a. negative evaluation.
b. punishment.
c. a negative affective reaction.
d. non-repurchase.
e. a null response.