« previous next »

Author Question: By convincing consumers that they should not accept a lower level on an important attribute, ... (Read 63 times)

krzymel

  • Hero Member
  • *****
  • Posts: 548
on: Jun 28, 2018
By convincing consumers that they should not accept a lower level on an important attribute, competitors can be rejected from consideration. This is best thought of as an example of marketers
 a. decreasing the importance of an attribute.
  b. getting customers to switch from a compensatory to a noncompensatory strategy.
  c. increasing the importance of overall brand evaluation so that consumers will choose their brand.
  d. increasing the memorability of the brand image.
  e. getting consumers to choose an additive difference model.

Question 2

A combination house operates in two markets; corporate and consumer.
 
 Indicate whether the statement is true or false


stallen

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

Although puberty usually occurs in the early teenage years, the world's youngest parents were two Chinese children who had their first baby when they were 8 and 9 years of age.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Single-gene inheritance tracked at the DNA level Single-gene inheritance tracked at the DNA level
Juglans nigra (Black Walnut tree) lower leaf surface Juglans nigra (Black Walnut tree) lower leaf surface
Sunlight on Mars is dimmer than on Earth. This photo of a Martian sunset was imaged by Mars Pathfind Sunlight on Mars is dimmer than on Earth. This photo of a Martian sunset was imaged by Mars Pathfind
The lower respiratory tract and the process of gas exchange. The lower respiratory tract and the process of gas exchange.
The Nile Delta will be strongly affected by a rise in sea level of 50 cm The Nile Delta will be strongly affected by a rise in sea level of 50 cm
Healthy Eating Behaviors and Weight Gain Are Important Considerations during the Third Trimester Healthy Eating Behaviors and Weight Gain Are Important Considerations during the Third Trimester
Video: Stress and Immune System Animation

For a complete list of videos, visit our video library