The ability of a data collection technique to provide many types of primary data is known as
a. Breadth of scope.
b. Cost efficiency.
c. Communicability.
d. Versatility.
e. Objectivity.
Question 2
David was ready to buy a pair of pants he saw in the J Crew catalog that were priced at 25.00 until he noticed two other pairs of pants priced at 65.00 and 95.00 . Suddenly the 25.00 pair of pants seemed too cheap. This is an example of
a. the attraction effect.
b. an inert set.
c. goal-driven choice.
d. construal theory.
e. prospect theory.
