Options that are unacceptable to consumers are known as a. ...

[j.rubin]

Options that are unacceptable to consumers are known as
 a. rejection choices.
  b. evocation choices.
  c. the inept set.
  d. the inert set.
  e. illusory choices.

Question 2

Research has shown that many customers that experience a service failure, but have it corrected to their satisfaction, often have higher loyalty than customers who did not experience a service failure.
 
 Indicate whether the statement is true or false

[ngr69]

Answer to Question 1

C

Answer to Question 2

true

[j.rubin]

Excellent

[smrtceo]

Wow, this really help