Which of the following is an advantage of the observational method over the communication method of gathering
primary data?
a. Versatility
b. Speed
c. Cost savings
d. Objectivity
e. None of the above.
Question 2
While searching for information about models of an SUV, Tony did not even consider a Mitsubishi because he did not know that Mitsubishi offered an SUV. Thus the Mitsubishi SUV was in Tony's
a. consideration set.
b. evoked set.
c. inept set.
d. inert set.
e. disconfirmation set.
