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Author Question: When a consumer is exposed to a new brand extension, the existing brand name can serve as a positive ... (Read 126 times)

Yi-Chen

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on: Jun 28, 2018
When a consumer is exposed to a new brand extension, the existing brand name can serve as a positive anchor for subsequent judgments by
 a. increasing the connections in both echoic and iconic memory.
  b. altering the overall evaluation.
  c. decreasing short-term memory for the attributes, thus increasing image.
  d. altering the individual attributes of the product.
  e. eliciting prior affect from memory.

Question 2

Services:
 a. can not be stored.
 b. are intangible.
 c. are standardized.
 d. (a) and (b) only.
 e. (b) and (c) only.


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pocatato

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

d


Yi-Chen

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

JCABRERA33

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Reply 3 on: Yesterday
Gracias!

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