When a consumer is exposed to a new brand extension, the existing ...

[Yi-Chen]

When a consumer is exposed to a new brand extension, the existing brand name can serve as a positive anchor for subsequent judgments by
 a. increasing the connections in both echoic and iconic memory.
  b. altering the overall evaluation.
  c. decreasing short-term memory for the attributes, thus increasing image.
  d. altering the individual attributes of the product.
  e. eliciting prior affect from memory.

Question 2

Services:
 a. can not be stored.
 b. are intangible.
 c. are standardized.
 d. (a) and (b) only.
 e. (b) and (c) only.

[pocatato]

Answer to Question 1

E

Answer to Question 2

d

[Yi-Chen]

TYSM

[nyrave]

Gracias!