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Author Question: Consumers using a lexicographic model will establish an overall evaluation of a brand. Indicate ... (Read 76 times)

Bob-Dole

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on: Jun 28, 2018
Consumers using a lexicographic model will establish an overall evaluation of a brand.
 
 Indicate whether the statement is true or false

Question 2

All of the following are determinants of new product success except:
 a. product advantage.
 b. marketing synergy.
 c. international orientation.
 d. entering a dynamic market.
 e. predevelopment proficiency.


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aprice35067

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

d


Bob-Dole

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

AISCAMPING

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Reply 3 on: Yesterday
Gracias!

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