Author Question: Consumers using a lexicographic model will establish an overall evaluation of a brand. Indicate ... (Read 33 times)

Bob-Dole · **on:** Jun 28, 2018

Consumers using a lexicographic model will establish an overall evaluation of a brand.

Indicate whether the statement is true or false

Question 2

All of the following are determinants of new product success except:
a. product advantage.
b. marketing synergy.
c. international orientation.
d. entering a dynamic market.
e. predevelopment proficiency.