Author Question: Ferrari has segmented their market on the basis of income and lifestyle. Their target market has ... (Read 92 times)

appyboo · **on:** Jun 28, 2018

Ferrari has segmented their market on the basis of income and lifestyle. Their target market has household income
greater than 200,000 and enjoys spectator sports like NASCAR racing. These two segmentation variables are
grouped under the broader classification(s) of
a. demographics.
b. psychographics.
c. geographic.
d. demographics and psychographics.
e. demographics and product usage.

Question 2

Bud is looking to buy a car, but is not willing to look at any car that has the attribute of getting less than 37 miles per gallon. Bud has established in his mind a cutoff level.

Indicate whether the statement is true or false