Successful product innovators in the computer industry:
a. emphasize real-time communication within new product development teams and across product teams.
b. do not invest in any version of the future but, instead, use a variety of low-cost probes to create many options for the future.
c. carefully manage the transition between current and future projects.
d. all of the above.
e. (a) and (c) only.
Question 2
If we were measuring a customer's age, income, gender, education, occupation, marital status, etc. we would be
measuring
a. attitudes/opinions.
b. psychological/lifestyle characteristics.
c. demographic/socioeconomic characteristics.
d. behavior and perceptions.
e. None of the above.
Successful HIV/AIDS prevention
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