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Author Question: Successful product innovators in the computer industry: a. emphasize real-time communication within ... (Read 63 times)

casperchen82

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on: Jun 28, 2018
Successful product innovators in the computer industry:
 a. emphasize real-time communication within new product development teams and across product teams.
 b. do not invest in any version of the future but, instead, use a variety of low-cost probes to create many options for the future.
 c. carefully manage the transition between current and future projects.
 d. all of the above.
 e. (a) and (c) only.

Question 2

If we were measuring a customer's age, income, gender, education, occupation, marital status, etc. we would be
  measuring
 a. attitudes/opinions.
  b. psychological/lifestyle characteristics.
  c. demographic/socioeconomic characteristics.
  d. behavior and perceptions.
  e. None of the above.


macmac

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

c


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