Author Question: The types of consumer panels in a longitudinal study are: a. Continuous panels b. True panels c. ... (Read 115 times)

bobbysung · **on:** Jun 28, 2018

The types of consumer panels in a longitudinal study are:
a. Continuous panels
b. True panels
c. Discontinuous panels
d. Omnibus panels
e. All of the above correctly refer to a type of consumer panel in longitudinal study.

Question 2

Inhibition is important for marketers because
a. it can increase MAO to process information about the general evaluation of a brand.
b. it can decrease MAO to process information about the general evaluation of a brand.
c. it will usually bias information about a brand in a positive direction.
d. key aspects of a brand may not even enter the consumer decision process.
e. it can lead to forgetting attitudes about a brand.