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Author Question: Some companies and researchers use exploratory techniques almost exclusively in gathering primary ... (Read 12 times)

jenna1

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on: Jun 28, 2018
Some companies and researchers use exploratory techniques almost exclusively in gathering primary data.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Seeing an apple (for Macintosh) or the Marlboro Man may make it easier for consumers to remember and consider these brands when making a decision. This is best thought of as an example of a(n) ____ placing the brand in the consideration set.
 a. retrieval cue
  b. usage situation
  c. attitude
  d. brand image
  e. evaluation


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nanny

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Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

A


jenna1

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Reply #2 on: Jun 28, 2018
Thank you :)


nanny

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Reply #3 on: Jun 28, 2018
Happy to help you


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