Some companies and researchers use exploratory techniques almost ...

[jenna1]

Some companies and researchers use exploratory techniques almost exclusively in gathering primary data.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Seeing an apple (for Macintosh) or the Marlboro Man may make it easier for consumers to remember and consider these brands when making a decision. This is best thought of as an example of a(n) ____ placing the brand in the consideration set.
 a. retrieval cue
  b. usage situation
  c. attitude
  d. brand image
  e. evaluation

[nanny]

Answer to Question 1

True

Answer to Question 2

A

[jenna1]

Thank you

[nanny]

Happy to help you