Author Question: The Houston Aeros wanted to find out more about their fans and decided to gather information about ... (Read 56 times)

go.lag · **on:** Jun 28, 2018

The Houston Aeros wanted to find out more about their fans and decided to gather information about their
demographics, so as to generate summary statistics of it fans. Which of the following primary data collection
techniques would they most likely to use to conduct the descriptive research study?
a. Experiments
b. Sample surveys
c. Depth interviews
d. Focus groups
e. Case analysis

Question 2

A consideration set usually contains
a. only one brand.
b. between 15 and 20 brands.
c. one or two brands, depending on the product category.
d. at least 20 brands.
e. between two to eight brands.