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Author Question: The Houston Aeros wanted to find out more about their fans and decided to gather information about ... (Read 137 times)

go.lag

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on: Jun 28, 2018
The Houston Aeros wanted to find out more about their fans and decided to gather information about their
  demographics, so as to generate summary statistics of it fans. Which of the following primary data collection
  techniques would they most likely to use to conduct the descriptive research study?
 a. Experiments
  b. Sample surveys
  c. Depth interviews
  d. Focus groups
  e. Case analysis

Question 2

A consideration set usually contains
 a. only one brand.
  b. between 15 and 20 brands.
  c. one or two brands, depending on the product category.
  d. at least 20 brands.
  e. between two to eight brands.


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okolip

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

E


go.lag

  • Member
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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

ricroger

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Reply 3 on: Yesterday
:D TYSM

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