Author Question: Whether targeting real or ideal states, it is important for marketers to ____ in order to avoid the ... (Read 63 times)

roselinechinyere27m · **on:** Jun 28, 2018

Whether targeting real or ideal states, it is important for marketers to ____ in order to avoid the consumer's consideration of other alternatives.
a. detach affect from the attitudes toward the product
b. detach cognitions from the attitudes toward the product
c. narrow the discrepancy between the ideal and actual states
d. position the product as the solution to the consumer's problem
e. narrow the discrepancy between the expectations and aspirations

Question 2

CPFR stands for Collaborative Purchase Forecasting and Replenishment.

Indicate whether the statement is true or false