Author Question: It is important for marketers to follow the eyeballs because: a. marketers need their content to be ... (Read 137 times)

soccerdreamer_17 · **on:** Jun 28, 2018

It is important for marketers to follow the eyeballs because:
a. marketers need their content to be placed in media that customers frequent.
b. advertisers are looking for media that reach target markets.
c. marketers should place ads where their customers go for entertainment.
d. All of these are correct.

Question 2

Which of the following is a metric used to measure sponsorship effectiveness?
a. Tracking sales volume following an event.
b. Counting the number of samples or coupons that were distributed.
c. Measuring changes in brand awareness and brand image.
d. Determining how many hits to the brand's Web site occurred post-event.
e. All of the above.