Author Question: What two things does the educational level of a country suggest to marketers? How do marketers use ... (Read 104 times)

vicotolentino · **on:** Jun 29, 2018

What two things does the educational level of a country suggest to marketers? How do marketers use information about a nation's educational level?

Question 2

Suppose that you wanted to determine the regression line that would use average family income (000) as the X-variable to predict the average number of video rentals per day in your Blockbuster shop as the Y-variable for households within a 2-mile radius of your store. In a previous study in a similar demographic area, the regression equation was:Y = 7.61 + 11.09 XHow many rentals per day would you expect for an average household income of 50,000?
a. 438
b. 562
c. 612
d. 259

stano32 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

The educational level of a country suggests two main things to marketers. First, an educated workforce makes it easier for an international company to expand into a market. Second, individuals with higher educational levels are more likely to purchase the same types of products. Educational level can be a strong marketing segmentation tool.

Answer to Question 2

b