A recent ad portrayed a customer switching his video store membership as if it were the breakup of a relationship. This attempt at humor is likely to
a. decrease motivation.
b. increase counterarguing.
c. increase source derogations.
d. increase attention.
e. decrease the use of peripheral cues.
Question 2
Business marketing relationships vary in terms of their closeness or degree of collaboration. Transactions that are almost, if not entirely, void of a close, collaborative relationship:
a. do not involve the exchange of money.
b. involve long-term, contractual commitments.
c. are one-time exchanges of value between two parties with no prior or subsequent interaction.
d. intend to move each partner toward the attainment of some long-term strategic goal.
e. none of the above.
Two Scottish reindeer relax after pulling Santa's sleigh at the switching on of Christmas light
Flynn Effect IQ scores have risen across developed countries in recent decades. Source: Flynn (199
A flexible colonoscope with monitor and video recorder.
The Rolling Stones - She's A Rainbow (Official Lyric Video)
Eels - That Look You Give That Guy 1 (Official Video)
Young recent immigrants often develop two identities