Nathan did not like an ad and because of this, he did not believe the ad's claims and he did not like the brand. This is an example of the
a. favorable attitude theory.
b. affective reaction law.
c. cognition/affect hypothesis.
d. evaluative consistency theory.
e. dual-mediation hypothesis.
Question 2
Organizational decision makers feeling that they can derive significant benefits by reevaluating alternatives is known as:
a. new task.
b. straight rebuy.
c. modified rebuy.
d. open rebuy.
e. none of the above.
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