Nathan did not like an ad and because of this, he did not believe the ad's claims and he did not like the brand. This is an example of the
a. favorable attitude theory.
b. affective reaction law.
c. cognition/affect hypothesis.
d. evaluative consistency theory.
e. dual-mediation hypothesis.
Question 2
Organizational decision makers feeling that they can derive significant benefits by reevaluating alternatives is known as:
a. new task.
b. straight rebuy.
c. modified rebuy.
d. open rebuy.
e. none of the above.
Labeling of black cohosh: (b) back label with more health claims and FDA disclaimer
European Claims in North America after British Victory, 1763
Early in the twentieth century, when malnutrition was common, companies such as this one advertised
L-carnitine is a popular dietary supplement. Notice the claims of improving athletic performance and ...
Soup’s On! Nutrient claims on the food label must meet strict FDA criteria
Understanding Food Claims Not all label claims are created equal!