A marketer selling to the government emphasizes: a. understanding ...

[123654777]

A marketer selling to the government emphasizes:
 a. understanding the complex rules and standards that must be met.
 b. developing a system to keep informed of each agency's procurement plans.
 c. developing a communications strategy that focuses on how technology meets agency objectives.
 d. all of the above.
 e. (a) and (b) only.

Question 2

Which of the following statements concerning single-source measurement is TRUE?
 a. It combines all the relevant data at the individual consumer or household level.
  b. Much of the single-source data is tightly controlled by retailers.
  c. Many companies that want the advantages of single-source data are not in a position to capture it.
  d. Both A and B.
  e. A, B, and C.

[Pamela.irrgang@yahoo.com]

Answer to Question 1

d

Answer to Question 2

e

[123654777]

Gracias!

[helenmarkerine]

Excellent