Author Question: A marketer selling to the government emphasizes: a. understanding the complex rules and standards ... (Read 183 times)

123654777 · **on:** Jun 28, 2018

A marketer selling to the government emphasizes:
a. understanding the complex rules and standards that must be met.
b. developing a system to keep informed of each agency's procurement plans.
c. developing a communications strategy that focuses on how technology meets agency objectives.
d. all of the above.
e. (a) and (b) only.

Question 2

Which of the following statements concerning single-source measurement is TRUE?
a. It combines all the relevant data at the individual consumer or household level.
b. Much of the single-source data is tightly controlled by retailers.
c. Many companies that want the advantages of single-source data are not in a position to capture it.
d. Both A and B.
e. A, B, and C.