« previous next »

Author Question: Self-referencing in ads tries to induce consumers to a. think more about themselves, thereby ... (Read 44 times)

tichca

  • Hero Member
  • *****
  • Posts: 554
on: Jun 28, 2018
Self-referencing in ads tries to induce consumers to
 a. think more about themselves, thereby heightening needs for self gratification.
  b. vicariously experience something new.
  c. relate the message to their own experience or self-image.
  d. think about the sponsor as a friend.
  e. become emotionally distant from the message, thus eliciting cognitions.

Question 2

Capabilities that provide the procurement function and senior management with a central repository of valuable data and information on supplier performance, material and component costs, process flows, and best practices are known as:
 a. knowledge management.
 b. online negotiations.
 c. collaboration tools.
 d. analytical tools.
 e. none of the above.


manuelcastillo

  • Sr. Member
  • ****
  • Posts: 304
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

Pink eye is a term that refers to conjunctivitis, which is inflammation of the thin, clear membrane (conjunctiva) over the white part of the eye (sclera). It may be triggered by a virus, bacteria, or foreign body in the eye. Antibiotic eye drops alleviate bacterial conjunctivitis, and antihistamine allergy pills or eye drops help control allergic conjunctivitis symptoms.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

The Nutrient Fact Panel on the food label can help consumers make smart nutrition choices The Nutrient Fact Panel on the food label can help consumers make smart nutrition choices
Red Bull uses strategies that help it target college-aged, young-adult consumers Red Bull uses strategies that help it target college-aged, young-adult consumers
Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ... Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ...
Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ... Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ...
Draw an Edgeworth box for two consumers over two goods Draw an Edgeworth box for two consumers over two goods
There are four hospitals (consumers in this example) willing to pay the following amounts for a ... There are four hospitals (consumers in this example) willing to pay the following amounts for a ...
Video: What is an ecosystem?

For a complete list of videos, visit our video library