Self-referencing in ads tries to induce consumers to
a. think more about themselves, thereby heightening needs for self gratification.
b. vicariously experience something new.
c. relate the message to their own experience or self-image.
d. think about the sponsor as a friend.
e. become emotionally distant from the message, thus eliciting cognitions.
Question 2
Capabilities that provide the procurement function and senior management with a central repository of valuable data and information on supplier performance, material and component costs, process flows, and best practices are known as:
a. knowledge management.
b. online negotiations.
c. collaboration tools.
d. analytical tools.
e. none of the above.
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