Author Question: Comsopolitans, Boomtown Singles and Shotguns and Pickups are examples of the 66 segments used in ... (Read 47 times)

dmcintosh · **on:** Jun 28, 2018

Comsopolitans, Boomtown Singles and Shotguns and Pickups are examples of the 66 segments used in which
of the following systems?
a. Dun & Bradstreet global commercial database
b. Standard Industrial Classification system
c. Nielsen's PRIZM system
d. NAICS
e. Arbitron rating system

Question 2

Carlos was not paying much attention to the commercial for ALZ stomach medicine, but he did notice that a famous medical researcher was endorsing it. This ad can still be persuasive because the source can
a. help in recalling the brand name.
b. aid in recalling the message.
c. help in processing the central arguments of the message.
d. serve as a heuristic for making a simplified judgment.
e. increase the persuasiveness of the peripheral arguments of the message.