Comsopolitans, Boomtown Singles, and Shotguns and Pickups are ...

[dakota nelson]

Comsopolitans, Boomtown Singles, and Shotguns and Pickups are examples of the 66 segments used in which of the following systems?
 a. Dun & Bradstreet global commercial database
  b. Standard Industrial Classification system
  c. Nielsen's PRIZM system
  d. NAICS
  e. Arbiton rating system

Question 2

P-O-P refers to materials used in the retail setting to attract shoppers attention to ones product, convey primary product benefits, or highlight pricing information.
 
 Indicate whether the statement is true or false

[gabrielle_lawrence]

Answer to Question 1

c

Answer to Question 2

T

[dakota nelson]

Thanks for the timely response, appreciate it

[gcook]

Gracias!