Consumers can form simple beliefs based on their explanations, ...

[schs14]

Consumers can form simple beliefs based on their explanations, known as ____, for an endorsement.
 a. peripheral cues
  b. schematic cues
  c. heuristics
  d. attributions
  e. support arguments

Question 2

Concerning manufacturing customers, the business market is:
 a. concentrated by size.
 b. geographically concentrated.
 c. experiencing declining growth in many large metropolitan areas.
 d. all of the above.
 e. (a) and (b) only.

[kjo;oj]

Answer to Question 1

D

Answer to Question 2

e