Author Question: Consumers can form simple beliefs based on their explanations, known as ____, for an endorsement. a. ... (Read 78 times)

schs14

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Consumers can form simple beliefs based on their explanations, known as ____, for an endorsement.
 a. peripheral cues
  b. schematic cues
  c. heuristics
  d. attributions
  e. support arguments

Question 2

Concerning manufacturing customers, the business market is:
 a. concentrated by size.
 b. geographically concentrated.
 c. experiencing declining growth in many large metropolitan areas.
 d. all of the above.
 e. (a) and (b) only.



kjo;oj

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Answer to Question 1

D

Answer to Question 2

e



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