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Author Question: Consumers may infer that a brand of soda is fun because it is shown in pictures with individuals who ... (Read 94 times)

tth

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on: Jun 28, 2018
Consumers may infer that a brand of soda is fun because it is shown in pictures with individuals who are roller-skating on the boardwalk at the beach. This attitude is an example of a(n) ____ that is associated with peripheral processing.
 a. peripheral schema
  b. peripheral value system
  c. simple inference
  d. long-term cognition
  e. affective cue

Question 2

The demand for industrial products is derived from the ultimate demand for consumer products.
 
 Indicate whether the statement is true or false


BUTTHOL369

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

true


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