Author Question: Points of parity are: a. the particular set of benefits that a supplier offers to advance the ... (Read 114 times)

JMatthes · **on:** Jun 28, 2018

Points of parity are:
a. the particular set of benefits that a supplier offers to advance the performance of the customer organization.
b. all the skills required to identify, initiate, develop, and maintain profitable customer relationships.
c. the value elements that render the supplier's offering either superior or inferior to the next best alternative.
d. the value elements with essentially the same performance characteristics as the next best alternative.
e. none of the above.

Question 2

Voice of the Customer (VOC) data are largely ______________ social media posts.
Fill in the blank(s) with correct word