________ is a key strategy in today's leading-edge service firms ...

[geoffrey]

________ is a key strategy in today's leading-edge service firms and reflects a more futuristic outlook than does the concept of customer satisfaction.
 a. Frequency marketing
 b. Conquest marketing
 c. Customer retention
 d. Relationship marketing

Question 2

Which of the following components is part of a Decision Support System (DSS)?
 a. Data System
  b. Model System
  c. Dialog System
  d. All of the above are components of a DSS
  e. Only A and B are part of a DSS

[vboyd24]

Answer to Question 1

c

Answer to Question 2

d

[geoffrey]

YES! Correct, THANKS for helping me on my review

[apple]

Thanks for the timely response, appreciate it