Author Question: ________ is a key strategy in today's leading-edge service firms and reflects a more futuristic ... (Read 138 times)

geoffrey · **on:** Jun 28, 2018

________ is a key strategy in today's leading-edge service firms and reflects a more futuristic outlook than does the concept of customer satisfaction.
a. Frequency marketing
b. Conquest marketing
c. Customer retention
d. Relationship marketing

Question 2

Which of the following components is part of a Decision Support System (DSS)?
a. Data System
b. Model System
c. Dialog System
d. All of the above are components of a DSS
e. Only A and B are part of a DSS