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Author Question: ________ is a key strategy in today's leading-edge service firms and reflects a more futuristic ... (Read 143 times)

geoffrey

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on: Jun 28, 2018
________ is a key strategy in today's leading-edge service firms and reflects a more futuristic outlook than does the concept of customer satisfaction.
 a. Frequency marketing
 b. Conquest marketing
 c. Customer retention
 d. Relationship marketing

Question 2

Which of the following components is part of a Decision Support System (DSS)?
 a. Data System
  b. Model System
  c. Dialog System
  d. All of the above are components of a DSS
  e. Only A and B are part of a DSS


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vboyd24

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

d


geoffrey

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

mcarey591

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Reply 3 on: Yesterday
Excellent

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