Author Question: Seeing a Mini Cooper car with a spoiler and racing stripes might prompt elaboration because we are ... (Read 48 times)

bcretired · **on:** Jun 28, 2018

Seeing a Mini Cooper car with a spoiler and racing stripes might prompt elaboration because we are more motivated to process information that
a. we have distaste for.
b. we have trouble categorizing.
c. includes a brand name.
d. includes too much visual stimuli.
e. has too many different segments.

Question 2

Service quality is a short-term, transaction specific measure.

Indicate whether the statement is true or false