In the U.S., breakfast often consists of bacon and eggs; however, in New Zealand, one can order canned spaghetti on toast for breakfast in most restaurants. This is an example of
a. different cultures having different members in goal-derived categories.
b. culture affecting consumers' taxonomic product categories
c. cultural differences in comprehension.
d. varying degrees of consumer expertise affecting product choice.
e. really bad taste.
Question 2
Before the firm can close the service gap, it must close or attempt to narrow how many other gaps?
a. One
b. Two
c. Three
d. Four