Toyota sponsors the National Hot Rod Association and its series of automobile races. By associating its name with the NHRA, Toyota is trying to
a. maintain consumers' schema for automobile racing.
b. maintain consumers' schema for NHRA.
c. promote Toyota's existing brand personality.
d. disassociate an image of American auto-racing.
e. None of these choices are correct.
Question 2
When faced with potential conflict and stress in their job, employees attempt a variety of strategies to shield themselves. The simplest way of avoiding conflict is to:
a. avoid the customer.
b. engage in a people-processing mode.
c. use physical symbols in their office to regain some sense of control.
d. overact the role and place the customer in a subservient role.
