Author Question: Benefits of focus groups include: a. Ideas that can drop out of the blue. b. Snowballing ideas. c. ... (Read 181 times)

SO00 · **on:** Jun 28, 2018

Benefits of focus groups include:
a. Ideas that can drop out of the blue.
b. Snowballing ideas.
c. More spontaneous responses than in one-on-one interviews.
d. Easy interpretation of responses.
e. A, B and C

Question 2

You know that when you enter a fancy, expensive restaurant that you wait to be seated, speak in a quiet voice, and leave a tip. These are all parts of your ____ for fine dining.
a. schema
b. brand image
c. salient behavior
d. script
e. graded structure