Benefits of focus groups include a. ideas that can drop out of ...

[karen]

Benefits of focus groups include
 a. ideas that can drop out of the blue.
  b. snowballing ideas.
  c. more spontaneous responses than in one-on-one interviews.
  d. easy interpretation of responses.
  e. All of these choices are correct.

Question 2

The world marketplace seems to be shifting toward conditions that increase the likelihood of globalized campaigns. Which of the following is not a trend that will encourage this move?
 a. Younger audiences seem to be becoming more and more similar.
  b. Local values are becoming less important in the success or failure of a campaign.
  c. Global communications are making viewers more similar to each other.
  d. Demographic trends in many countries seem to be mirroring those in the United States.

[AmberC1996]

Answer to Question 1

e

Answer to Question 2

B

[karen]

Thanks for the timely response, appreciate it

[meganmoser117]

Excellent