Author Question: Candidates for depth interviews could include: a. Current customers b. Members of the target market ... (Read 92 times)

Mr.Thesaxman · **on:** Jun 28, 2018

Candidates for depth interviews could include:
a. Current customers
b. Members of the target market
c. Executives and managers of the company
d. Wholesalers and retailers
e. All of the above are candidates for depth interviews

Question 2

Ford recently sold the rights to use the Mustang brand on a men's cologne. This is an example of
a. co-branding.
b. product extension.
c. franchising.
d. joint ventureship.
e. licensing.