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Author Question: Asking target market members to compare the performance of a prototype of a possible new product to ... (Read 260 times)

cdr_15

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on: Jun 28, 2018
Asking target market members to compare the performance of a prototype of a possible new product to the performance of a competitor's product is an example of which type of research?
 a. distribution research
  b. copy testing
  c. promotion research
  d. product testing

Question 2

Marketing research is quite rigidthere are only a couple of ways to do it.
 a. True
  b. False
 Indicate whether the statement is true or false


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blfontai

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

False


cdr_15

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

Animal_Goddess

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Reply 3 on: Yesterday
Excellent

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