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Author Question: If our ____ of Coke is favorable, it may include such associations as tastes great and picks me up. ... (Read 111 times)

Wadzanai

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on: Jun 28, 2018
If our ____ of Coke is favorable, it may include such associations as tastes great and picks me up.
 a. subschema
  b. product category schema
  c. cognition
  d. brand image
  e. subcognition

Question 2

Word-of-Mouth communication networks are particularly important for service firms because service customers tend to rely more on personal than nonpersonal sources of information.
 
 Indicate whether the statement is true or false


zhanghao

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

true


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