Author Question: How did Coke promote Coke Light to consumers in the Netherlands? a. It used a free sample campaign. ... (Read 80 times)

CORALGRILL2014 · **on:** Jun 29, 2018

How did Coke promote Coke Light to consumers in the Netherlands?
a. It used a free sample campaign.
b. It promoted a sweepstakes contest.
c. A cash prize was included inside select cans.
d. It used a Star Wars product tie-in.

Question 2

Jeff-Davis is a premium motorcycle brand. Jeff-Davis sponsors many motorcycle expeditions and rallies, and many motorcycle enthusiasts attend these events. In this case, Jeff-Davis is creating a brand community.

Indicate whether the statement is true or false

mariahkathleeen · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
In July 2000, Coca Cola representatives were offering free samples of Coke and Coke Light to consumers shopping at Albert Heijn. After sampling miniature Coke cans, consumers could purchase the product with a two-for-the-price-of-one promotion.

Answer to Question 2

True