In the mid 1990s, Coke introduced a new soda in the soft drink market. Coke then used a new advertising campaign to associate the new soda with youth and strength. Coke was trying to:
◦ shift the demand curve for competing soft drinks to the left.
◦ maximize its per unit costs through advertising.
◦ lower the market price of soft drinks.
◦ create a perfectly competitive market for soft drinks.