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Author Question: In the mid 1990s, Coke introduced a new soda in the soft drink market. Coke then used a new ... (Read 79 times)

hubes95

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on: Jul 20, 2019
In the mid 1990s, Coke introduced a new soda in the soft drink market. Coke then used a new advertising campaign to associate the new soda with youth and strength. Coke was trying to:
◦ shift the demand curve for competing soft drinks to the left.
◦ maximize its per unit costs through advertising.
◦ lower the market price of soft drinks.
◦ create a perfectly competitive market for soft drinks.
Microeconomics: Principles, Applications and Tools ¦ O'Sullivan, Sheffrin, Perez ¦ 8th Edition
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Marked as best answer by hubes95 on Jul 20, 2019

swimkari

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Reply #1 on: Jul 20, 2019
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hubes95

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Reply 2 on: Jul 20, 2019
Gracias!

sultana.d

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Reply 3 on: Yesterday
Wow, this really help

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