How did Coke promote Coke Light to consumers in the Netherlands?
a. It used a free sample campaign.
b. It promoted a sweepstakes contest.
c. A cash prize was included inside select cans.
d. It used a Star Wars product tie-in.
Question 2
Jeff-Davis is a premium motorcycle brand. Jeff-Davis sponsors many motorcycle expeditions and rallies, and many motorcycle enthusiasts attend these events. In this case, Jeff-Davis is creating a brand community.
Indicate whether the statement is true or false