Author Question: Segmenting customers based on the content of the script is a step in the construction process of a ... (Read 93 times)

Deast7027 · **on:** Jun 28, 2018

Segmenting customers based on the content of the script is a step in the construction process of a service blueprint.

Indicate whether the statement is true or false

Question 2

The research request agreement pays little attention to:
a. Research methods.
b. Population and subgroups.
c. The way each piece of information will be used.
d. Estimates of time and money available to conduct the research.
e. The underlying question confronting the manager.