Rhetorical questions capture consumers' attention by
a. challenging the consumer.
b. annoying the consumer by insulting her intelligence.
c. including the word you and by asking the consumer to answer the question.
d. bringing up an interesting topic.
e. debating with the consumer.
Question 2
No matter how well you've performed all the previous steps in the research, a project is often no more successful
than the ___________.
a. Data collection
b. Data analysis
c. Problem definition
d. Survey administration
e. Research report